AppLovin vs The Trade Desk

Vendor decision canvas

Evidence sheet
Vendor 1
AppLovin logo
AppLovinProgrammatic Advertising

Mobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services.

Usage-basedPriceNo reviewsRating2012Founded
Vendor 2
The Trade Desk logo
The Trade DeskProgrammatic Advertising

The Trade Desk is a leading independent DSP for managing programmatic campaigns across CTV, display, video, audio, and digital out-of-home with transparency and open integration.

Contact salesPriceNo reviewsRating2009Founded
Carry this decision forward

AppLovin + The Trade Desk can move into a shared evaluation.

Evidence sheet

2-vendor view
Vendor evidence comparison for AppLovin, The Trade Desk
Vendor 1
AppLovin logo
AppLovin
Programmatic Advertising

Advertising solutions built for growth

Vendor 2
The Trade Desk logo
The Trade Desk
Programmatic Advertising

Independent demand-side platform.

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isMobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services.The Trade Desk is a leading independent DSP for managing programmatic campaigns across CTV, display, video, audio, and digital out-of-home with transparency and open integration.
Pricing
PriceUsage-basedContact sales
Pricing modelUsage-basedUsage-based
Free optionsFree plan, No free trialNo free plan, No free trial
Company
Founded20122009
Team size1001-5000 employees5001-10000 employees
HeadquartersPalo Alto, CAVentura, California

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