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Security & compliance
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Mobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services.
Pricing
Usage-based
Founded
2012
Team size
1,001-5,000 employees
Headquarters
Palo Alto, CA
Preview from applovin.com
At a glance
Pricing model
Usage-based
Try before you buy
Free plan
Integrates with
Shopify
About AppLovin
AppLovin is a mobile app growth and monetization platform. Its MAX product provides in-app ad mediation and bidding, while AppDiscovery/AXON is an AI-driven user-acquisition engine for advertisers buying installs across mobile inventory. It serves mobile game and app developers seeking to monetize and scale audiences.
Procurement & Fit
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Pricing
Commercial model
Pricing model: Usage-based
Free trial: No
Free plan: Yes
Contract minimum: Not specified
Procurement
Purchasing & legal
The vendor hasn’t added purchasing & legal details yet.
Fit
Best-fit company size
Company-size fit has not been specified yet.
Buyer Fit & Positioning
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Alternatives, Migration & Buyer Objections
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