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AppLovin vs Beeswax (Freewheel)

AppLovin logo
AppLovinProgrammatic Advertising
Usage-basedPublished price
Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
AppLovin logo
AppLovin
Programmatic Advertising

Advertising solutions built for growth

Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isMobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services.Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.
Pricing
Published priceUsage-based
AppLovin's MAX mediation is free for publishers, monetized via a revenue share on served ads rather than a platform fee. AppDiscovery/AXON advertising is performance-priced (pay p…
Custom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Pricing modelUsage-basedCustom quote
Free optionsFree plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20122014
Team size1001-5000 employees51-200 employees
HeadquartersPalo Alto, CANew York, NY

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