Cubbie Conference December 10, 2026 in San Francisco Get tickets →

ActiveCampaign vs. Drip

Side-by-side view of pricing, features, deals, and trust signals. Add up to 4 products. Use “Compare” on any product profile, or search to add them here.

Side-by-side
Product
ActiveCampaign logo
ActiveCampaign
Drip logo
Most compared
Drip
TaglineGrow your business with customer experience automationMarketing automation for ecommerce.
DescriptionActiveCampaign is a marketing automation and CRM platform that combines email marketing, automation workflows, sales CRM, and messaging. It helps businesses personalize customer experiences at scale.Drip is an ecommerce-focused marketing automation platform providing email, SMS, and on-site experiences powered by customer data and shopping behavior.
CategoryMarketing AutomationMarketing Automation
Pricing$15-145 / month
Starter: $15/month - 1 user, email marketing, inline forms Plus: $49/month - 1 user, automations, landing pages, CRM Pro: $79/month - 3 use…
$39-154+ / month
Starting at: $39/month for 2,500 contacts Scales with contacts: $99/month for 5,000; $154/month for 10,000 SMS: From $0.015 per message
DealNo active dealNo active deal
Founded20032013
Headcount501-1,000 employees51-200 employees
HQChicago, IllinoisMinneapolis, Minnesota
Featured clientsHipcooks, Koia, Museum of Science and Industry

Where these sit in Marketing Automation

  • ActiveCampaign$180
  • Drip$468
  • Marketing Automation median$1,164

Per seat, per year, across 14 products publishing a price. Half of Marketing Automation sits between $468 and $2,388, and 44% of its plans are priced on request.

See the whole Marketing Automation market