ProMax vs SugarCRM
ProMaxAuto Dealer Software
CustomPublished price
SugarCRMCRM
ProMax Auto Dealer Software One Login. One Experience. Always Compliant. Always Profitable. | SugarCRM CRM Let the platform do the work. | |
|---|---|---|
| Overview | ||
| Category | Auto Dealer Software | CRM |
| What it is | Automotive CRM and desking solution for dealerships with credit bureau access, deal structuring, and compliance tools. | SugarCRM provides AI-powered CRM software for sales automation, marketing automation, and customer service with a focus on time-aware customer journey intelligence. |
| Pricing | ||
| Published price | Custom No public pricing; quoted by dealership type. Third-party estimates: ~$800-$1,200/mo for independent dealers, ~$1,500-$2,000/mo for franchise dealers, custom for enterprise groups. | Sugar Sell Essentials: $19/user/month - Core sales CRM Sugar Sell Standard: $59/user/month - Full sales automation Sugar Sell Advanced: $85/user/month - AI-powered insights Sugar… |
| Pricing model | Custom quote | Per seat |
| Free options | No free plan · No free trial | No free plan |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 1994 | 2004 |
| Team size | 51-200 employees | 501-1,000 employees |
| Headquarters | Davenport, IA | Cupertino, California |
| Featured clients | Not available | Sennheiser, Tetley, CAA |