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Automotive CRM and desking solution for dealerships with credit bureau access, deal structuring, and compliance tools.

Pricing

Custom quote

Founded

1994

Team size

51-200 employees

Headquarters

Davenport, IA

About ProMax

ProMax (ProMax Unlimited) is an all-in-one front-end software platform for auto dealerships combining CRM, desking, inventory, website, credit and compliance tools, with a Lender Select feature to optimize dealer reserve across lenders. It integrates with DMS and F&I systems like RouteOne, DealerTrack and vAuto. It targets independent and franchise automotive dealerships.

Buyer Fit & Positioning

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Custom quote

Free trial: No

Free plan: No

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Company-size fit has not been specified yet.

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections