mParticle vs Relay42
mParticleCustomer Data Platforms
CustomPublished price
Relay42Customer Data Platforms
CustomPublished price
mParticle Customer Data Platforms The intelligent customer data platform. | Relay42 Customer Data Platforms Data Activation: closing the marketing intelligence loop | |
|---|---|---|
| Overview | ||
| Category | Customer Data Platforms | Customer Data Platforms |
| What it is | mParticle is an enterprise customer data platform that collects, unifies, and activates customer data across channels for personalized experiences. | Customer journey orchestration platform combining real-time data, AI-powered insights, and cross-channel activation for enterprise marketers. |
| Pricing | ||
| Published price | Custom mParticle (by Rokt) has no public rate card. Pricing is consumption-based with an upfront contractual volume commitment (larger pre-purchase = lower unit rate), quoted per client.… | Custom No public pricing; enterprise quote only. Rebranded: Relay42 was acquired by Supermetrics (June 2025) and its CDP now ships as part of Supermetrics' Data Activation offering. Stil… |
| Pricing model | Custom quote | Custom quote |
| Free options | Free plan · No free trial | No free plan · Free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2013 | 2011 |
| Team size | 201-500 employees | 51-100 employees |
| Headquarters | New York, New York | Amsterdam, Netherlands |
| Featured clients | Airbnb, NBCUniversal, Overstock | Not available |