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mParticle is an enterprise customer data platform that collects, unifies, and activates customer data across channels for personalized experiences.

Pricing

Custom quote

Founded

2013

Team size

201-500 employees

Headquarters

New York, New York

Product Preview

mParticle preview

Preview from mparticle.com

At a glance

Best for

Mid-market (201-1,000), Enterprise (1,000+)

Pricing model

Custom quote

Try before you buy

Free plan

Security

GDPRCCPAISO 27001SOC 2

About mParticle

mParticle is a customer data platform (CDP) that collects, unifies and routes real-time customer event data across analytics, marketing and advertising tools. It serves mid-market and enterprise product, growth and data teams needing a governed single customer view. Now part of Rokt, it is priced on data volume with a committed-usage contract rather than published tiers.

Buyer Fit & Positioning

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

GDPRCCPAISO 27001SOC 2

SLA uptime target: Not specified

Security review turnaround: Not specified

DPA available: Not specified

Pricing

Commercial model

Pricing model: Custom quote

Free trial: No

Free plan: Yes

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Mid-market (201-1,000)Enterprise (1,000+)

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections