Drip vs Route
DripMarketing Automation
RoutePost-Purchase Experience
~2.5% of cartPublished price
Drip Marketing Automation Marketing automation for ecommerce. | Route Post-Purchase Experience Track, protect, elevate every order. | |
|---|---|---|
| Overview | ||
| Category | Marketing Automation | Post-Purchase Experience |
| What it is | Drip is an ecommerce-focused marketing automation platform providing email, SMS, and on-site experiences powered by customer data and shopping behavior. | Route provides package tracking, shipping protection, and post-purchase engagement for e-commerce brands. |
| Pricing | ||
| Published price | Starting at: $39/month for 2,500 contacts Scales with contacts: $99/month for 5,000; $154/month for 10,000 SMS: From $0.015 per message | ~2.5% of cart Per Route's help center, the Standard plan is free for merchants; Route collects the protection premium directly from shoppers at checkout, typically ~2-2.5% of cart value with a… |
| Pricing model | Tiered plans | Free |
| Free options | Free plan · Free trial | Free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2013 | 2018 |
| Team size | 51-200 employees | 201-500 employees |
| Headquarters | Minneapolis, Minnesota | Lehi, Utah |
| Featured clients | Not available | Cuts Clothing, MVMT |