Customer.io vs mParticle
Customer.ioCustomer Journey Orchestration
Deal liveOn Cubbie now
mParticleCustomer Data Platforms
CustomPublished price
Customer.io Customer Journey Orchestration Messaging that drives engagement. | mParticle Customer Data Platforms The intelligent customer data platform. | |
|---|---|---|
| Overview | ||
| Category | Customer Journey Orchestration | Customer Data Platforms |
| What it is | Customer.io is a customer engagement platform that enables marketing and product teams to send targeted, behavior-driven emails, push notifications, SMS, and in-app messages using real-time customer data. | mParticle is an enterprise customer data platform that collects, unifies, and activates customer data across channels for personalized experiences. |
| Pricing | ||
| Published price | Essentials: $100/month - Up to 5,000 profiles, email + push Premium: Starting at $1,000/month - Advanced features, premium support Enterprise: Custom - Dedicated support, SLA, com… | Custom mParticle (by Rokt) has no public rate card. Pricing is consumption-based with an upfront contractual volume commitment (larger pre-purchase = lower unit rate), quoted per client.… |
| Pricing model | Tiered plans | Custom quote |
| Free options | No free plan · Free trial | Free plan · No free trial |
| Deal on Cubbie | 1 year free Live now | None right now |
| Company | ||
| Founded | 2012 | 2013 |
| Team size | 201-500 employees | 201-500 employees |
| Headquarters | Portland, Oregon | New York, New York |
| Featured clients | Notion, Buffer, Segment | Airbnb, NBCUniversal, Overstock |