Cubbie Conference December 10, 2026 in San Francisco Get tickets →

Beeswax (Freewheel) vs Xandr

Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
Xandr logo
XandrProgrammatic Advertising
CustomPublished price
Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

Xandr logo
Xandr
Programmatic Advertising

Microsoft advertising marketplace and DSP.

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isProgrammatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access.
Pricing
Published priceCustom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Custom
The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20142018
Team size51-200 employees1001-5000 employees
HeadquartersNew York, NYNew York, New York

Buyers also compare

Hot in AI

Rising

CRM

Field Service Management

Project Management

Email Marketing

Cloud Hosting

Email Deliverability