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Beeswax (Freewheel) vs Simpli.fi

Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
Simpli.fi logo
Simpli.fiProgrammatic Advertising
CustomPublished price
Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

Simpli.fi logo
Simpli.fi
Programmatic Advertising

Connect digital intent with real-world movement

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isProgrammatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.Programmatic advertising platform specializing in localized CTV and OTT advertising with unstructured data targeting for agencies and media companies.
Pricing
Published priceCustom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Custom
No public list price. Simpli.fi (Advantage platform) is quoted per campaign and charges platform and data fees as a percentage of total media spend on a transparent, non-arbitrage…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20142010
Team size51-200 employees201-500 employees
HeadquartersNew York, NYFort Worth, TX

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