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Beeswax (Freewheel) vs RTB House

Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
RTB House logo
RTB HouseProgrammatic Advertising
Usage-basedPublished price
Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

RTB House logo
RTB House
Programmatic Advertising

Cut through the online noise with truly personalized marketing campaigns powered by Deep Learning.

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isProgrammatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.Personalized retargeting with deep learning.
Pricing
Published priceCustom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Usage-based
Performance DSP using a dynamic CPC (dCPC) model tied to conversions; advertisers pay for ad spend/media, not a fixed license. No published rate card, CPM floor or budget minimum…
Pricing modelCustom quoteUsage-based
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20142012
Team size51-200 employees1001-5000 employees
HeadquartersNew York, NYWarsaw, Poland

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