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Beeswax (Freewheel) vs Place Exchange

Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
Place Exchange logo
Place ExchangeDigital Out-of-Home Advertising
Usage-basedPublished price
Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

Place Exchange logo
Place Exchange
Digital Out-of-Home Advertising

Real Programmatic Out of Home

Overview
CategoryProgrammatic AdvertisingDigital Out-of-Home Advertising
What it isProgrammatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.Programmatic SSP exclusively for digital out-of-home advertising connecting media owners with demand.
Pricing
Published priceCustom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Usage-based
Programmatic out-of-home exchange; advertisers buy impressions on a CPM/media-spend basis rather than a subscription. No published rate card. Place Exchange's own aggregate data r…
Pricing modelCustom quoteUsage-based
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20142018
Team size51-200 employees51-200 employees
HeadquartersNew York, NYNew York, NY

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