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Beeswax (Freewheel) vs MediaMath

Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
MediaMath logo
MediaMathProgrammatic Advertising
CustomPublished price
Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

MediaMath logo
MediaMath
Programmatic Advertising

Programmatic marketing platform.

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isProgrammatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.MediaMath is a demand-side platform for programmatic media buying with omnichannel support, audience management, and optimization across display, video, mobile, and CTV.
Pricing
Published priceCustom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Custom
Now 'MediaMath by Infillion' after Infillion acquired the DSP out of bankruptcy in 2023 and relaunched it. Enterprise DSP with negotiated platform/media fees; no public pricing. R…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20142007
Team size51-200 employees201-500 employees
HeadquartersNew York, NYNew York, New York

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