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Beeswax (Freewheel) vs Madhive

Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
Madhive logo
MadhiveProgrammatic Advertising
CustomPublished price
Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

Madhive logo
Madhive
Programmatic Advertising

Made for local

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isProgrammatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.Technology platform for local OTT advertising.
Pricing
Published priceCustom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Custom
B2B advertising platform/DSP; no public list price. Priced per media spend/contract (managed or self-service), negotiated with advertisers, agencies, and local media sellers. Cont…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20142016
Team size51-200 employees201-500 employees
HeadquartersNew York, NYNew York, NY

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