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Beeswax (Freewheel) vs LiquidM

Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
LiquidM logo
LiquidMConnected TV Advertising
CustomPublished price
Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

LiquidM logo
LiquidM
Connected TV Advertising

The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes

Overview
CategoryProgrammatic AdvertisingConnected TV Advertising
What it isProgrammatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.Programmatic advertising platform with DSP and creative management for mobile and connected TV.
Pricing
Published priceCustom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Custom
Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20142010
Team size51-200 employees51-200 employees
HeadquartersNew York, NYBerlin, Germany

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