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Beeswax (Freewheel) vs Index Exchange

Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
Index Exchange logo
Index ExchangeProgrammatic Advertising
Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

Index Exchange logo
Index Exchange
Programmatic Advertising

Accelerating the Evolution of Ad Technology

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isProgrammatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.Global ad exchange powering transparent, efficient programmatic advertising transactions between premium publishers and top demand partners.
Pricing
Published priceCustom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Index Exchange is a supply-side ad platform that earns a revenue-share/take-rate on media transacted through its exchange rather than a subscription fee. No public rate card is pu…
Pricing modelCustom quoteNot available
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20142001
Team size51-200 employees501-1000 employees
HeadquartersNew York, NYToronto, Canada

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