AppLovin vs Xandr
AppLovinProgrammatic Advertising
Usage-basedPublished price
XandrProgrammatic Advertising
CustomPublished price
AppLovin Programmatic Advertising Advertising solutions built for growth | Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Mobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Published price | Usage-based AppLovin's MAX mediation is free for publishers, monetized via a revenue share on served ads rather than a platform fee. AppDiscovery/AXON advertising is performance-priced (pay p… | Custom The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft… |
| Pricing model | Usage-based | Custom quote |
| Free options | Free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2012 | 2018 |
| Team size | 1001-5000 employees | 1001-5000 employees |
| Headquarters | Palo Alto, CA | New York, New York |