Vendor 1
AppLovinProgrammatic Advertising
Mobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services.
Usage-basedPriceNo reviewsRating2012Founded
AppLovin vs Xandr
Vendor decision canvas
Vendor 2
XandrProgrammatic Advertising
Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access.
Contact salesPriceNo reviewsRating2018Founded
Carry this decision forward
AppLovin + Xandr can move into a shared evaluation.
Evidence sheet
2-vendor view| Vendor 1 AppLovin Programmatic Advertising Advertising solutions built for growth | Vendor 2 Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Mobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Price | Usage-based | Contact sales |
| Pricing model | Usage-based | Custom quote |
| Free options | Free plan, No free trial | No free plan, No free trial |
| Company | ||
| Founded | 2012 | 2018 |
| Team size | 1001-5000 employees | 1001-5000 employees |
| Headquarters | Palo Alto, CA | New York, New York |
