Amobee vs AppLovin
AmobeeProgrammatic Advertising
CustomPublished price
AppLovinProgrammatic Advertising
Usage-basedPublished price
Amobee Programmatic Advertising Amobee is now Nexxen | AppLovin Programmatic Advertising Advertising solutions built for growth | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Independent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying. | Mobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services. |
| Pricing | ||
| Published price | Custom Amobee was acquired by Tremor International (2022, ~$239M) and its omnichannel DSP and Advanced TV platform were integrated and rebranded as the Nexxen DSP (Tremor/Nexxen). The Am… | Usage-based AppLovin's MAX mediation is free for publishers, monetized via a revenue share on served ads rather than a platform fee. AppDiscovery/AXON advertising is performance-priced (pay p… |
| Pricing model | Custom quote | Usage-based |
| Free options | No free plan · No free trial | Free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2005 | 2012 |
| Team size | 501-1000 employees | 1001-5000 employees |
| Headquarters | Redwood City, CA | Palo Alto, CA |