AB Tasty vs Rokt
AB TastyA/B Testing
RoktMarketing Performance Management
Usage-basedPublished price
AB Tasty A/B Testing Build better experiences faster. | Rokt Marketing Performance Management Unlock the Moment That Matters Most | |
|---|---|---|
| Overview | ||
| Category | A/B Testing | Marketing Performance Management |
| What it is | AB Tasty is an experimentation and personalization platform for A/B testing, feature flagging, and AI-driven experience optimization. | Transaction marketing platform delivering relevant offers at the moment of purchase across merchants. |
| Pricing | ||
| Published price | AB Tasty does not publish pricing; every contract is custom-quoted on traffic volume, domains, and modules. No free trial (a 1-2 week free proof-of-concept is offered instead). Pr… | Usage-based Rokt uses outcome-based pricing with no public rate card. Advertisers pay only for verified incremental outcomes (CPA/CPC/CPL etc.), negotiated per campaign. Ecommerce partners mo… |
| Pricing model | Not available | Usage-based |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2012 | 2012 |
| Team size | 201-500 employees | 501-1000 employees |
| Headquarters | Paris, France | Sydney, Australia |
| Featured clients | Sephora, Disney, L'Oreal | Not available |