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Automated consumer insights platform for brands to validate ideas and concepts.

Pricing

Custom quote

Founded

2012

Team size

201-500 employees

Headquarters

London, UK

Product Preview

Zappi preview

Preview from zappi.io

About Zappi

Zappi is an automated consumer insights platform used by brands and market researchers to test and optimize concepts, ads, packaging, products, and pricing with real consumers in hours instead of weeks. It runs standardized survey-based research modules and returns benchmarked, comparable results, building a reusable database of consumer feedback to guide innovation and marketing decisions. Sold as a subscription with a credit-based usage model.

Buyer Fit & Positioning

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Custom quote

Free trial: No

Free plan: No

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Company-size fit has not been specified yet.

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections