Mailchimp vs. Kit
Side-by-side view of pricing, features, deals, and trust signals. Add up to 4 products. Use “Compare” on any product profile, or search to add them here.
Side-by-side
Product |  Mailchimp |  Kit |
|---|---|---|
| Tagline | Turn emails into revenue | The creator marketing platform |
| Description | Mailchimp is an all-in-one marketing platform specializing in email marketing, automation, and audience management. It helps businesses design campaigns, build landing pages, and grow their customer base. | Kit (formerly ConvertKit) is an email marketing platform built specifically for creators including bloggers, podcasters, musicians, and online course creators. It focuses on subscriber growth, email automation, and mone… |
| Category | Email Marketing | Email Marketing |
| Pricing | $0-350 / month Free: $0/month - 500 contacts, 500 emails/month Essentials: From $13/month - 5,000 emails, email templates, A/B testing Standard: From $20/… | $25-50 / month Newsletter: Free - Up to 10,000 subscribers, unlimited emails, 1 automation Creator: From $25/month - Automated sequences, visual automatio… |
| Deal | No active deal | No active deal |
| Founded | 2001 | 2013 |
| Headcount | 1,001-5,000 employees | 51-200 employees |
| HQ | Atlanta, Georgia | Boise, Idaho |
| Featured clients | TED, Nikon, New Belgium Brewing | Tim Ferriss, Pat Flynn, Gretchen Rubin |
Where these sit in Email Marketing
- Kit$300
- Email Marketing median$480
Per seat, per year, across 29 products publishing a price. Half of Email Marketing sits between $168 and $2,321, and 23% of its plans are priced on request. Mailchimp states a range rather than a single yearly figure, so it is not marked here.
See the whole Email Marketing market