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Klaviyo vs. Mailchimp
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Product |  Klaviyo |  Mailchimp |
|---|---|---|
| Tagline | Power smarter digital relationships. | Turn emails into revenue |
| Description | Klaviyo is an email and SMS marketing automation platform built for e-commerce, providing data-driven customer segmentation and personalized messaging. | Mailchimp is an all-in-one marketing platform specializing in email marketing, automation, and audience management. It helps businesses design campaigns, build landing pages, and grow their customer base. |
| Category | Marketing Automation | Email Marketing |
| Pricing | $0-100+ / month Free: $0 - Up to 250 contacts, 500 email sends/month Email: Starting at $20/month - Scales with contact count Email and SMS: Starting at $3… | $0-350 / month Free: $0/month - 500 contacts, 500 emails/month Essentials: From $13/month - 5,000 emails, email templates, A/B testing Standard: From $20/… |
| Deal | No active deal | No active deal |
| Founded | 2012 | 2001 |
| Headcount | 1,001-5,000 employees | 1,001-5,000 employees |
| HQ | Boston, Massachusetts | Atlanta, Georgia |
| Featured clients | Glossier, Hydro Flask, Unilever, FILA | TED, Nikon, New Belgium Brewing |
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