ProMax vs Zurmo CRM
ProMaxAuto Dealer Software
CustomPublished price
Zurmo CRMCRM
Free (open source)Published price
ProMax Auto Dealer Software One Login. One Experience. Always Compliant. Always Profitable. | Zurmo CRM CRM Gamification CRM system | |
|---|---|---|
| Overview | ||
| Category | Auto Dealer Software | CRM |
| What it is | Automotive CRM and desking solution for dealerships with credit bureau access, deal structuring, and compliance tools. | Open-source gamified CRM using points, badges, and leaderboards to drive CRM adoption among sales teams alongside standard pipeline management. |
| Pricing | ||
| Published price | Custom No public pricing; quoted by dealership type. Third-party estimates: ~$800-$1,200/mo for independent dealers, ~$1,500-$2,000/mo for franchise dealers, custom for enterprise groups. | Free (open source) Zurmo CRM does not publish a citable numeric price. Pricing is available by contacting the vendor. |
| Pricing model | Custom quote | Not available |
| Free options | No free plan · No free trial | Free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 1994 | 2011 |
| Team size | 51-200 employees | 1-10 employees |
| Headquarters | Davenport, IA | New York, NY |