ProMax vs Steer CRM
ProMaxAuto Dealer Software
CustomPublished price
Steer CRMCRM
ProMax Auto Dealer Software One Login. One Experience. Always Compliant. Always Profitable. | Steer CRM CRM The Front-of-House Platform For Auto Shops | |
|---|---|---|
| Overview | ||
| Category | Auto Dealer Software | CRM |
| What it is | Automotive CRM and desking solution for dealerships with credit bureau access, deal structuring, and compliance tools. | Auto shop CRM and marketing platform that automates appointment reminders, review requests, and customer follow-up campaigns. |
| Pricing | ||
| Published price | Custom No public pricing; quoted by dealership type. Third-party estimates: ~$800-$1,200/mo for independent dealers, ~$1,500-$2,000/mo for franchise dealers, custom for enterprise groups. | Not published |
| Pricing model | Custom quote | Tiered plans |
| Free options | No free plan · No free trial | Not available |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 1994 | 2020 |
| Team size | 51-200 employees | 11-50 employees |
| Headquarters | Davenport, IA | Sunnyvale, CA |