Platforce vs xAd
PlatforceField Marketing Platforms
Starts at $55/user/monthPublished price
xAdGeofencing Marketing
CustomPublished price
Platforce Field Marketing Platforms All the tools you need for your Field Teams unified in a single platform | xAd Geofencing Marketing Launch performance ads across every channel and reach your audience where they are. | |
|---|---|---|
| Overview | ||
| Category | Field Marketing Platforms | Geofencing Marketing |
| What it is | Closed-loop marketing and CRM platform purpose-built for pharma field teams including eDetailing, sampling, and KOL management. | GroundTruth location-based marketing platform for driving in-store visits. |
| Pricing | ||
| Published price | Starts at $55/user/month | Custom xAd rebranded to GroundTruth in 2017 and operates as GroundTruth (the catalog already points to groundtruth.com). Ads are impression/CPM-based with no fixed published rate card an… |
| Pricing model | Not available | Usage-based |
| Free options | Not available | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2013 | 2009 |
| Team size | 51-200 employees | 201-500 employees |
| Headquarters | London, UK | New York, NY |