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Security & compliance
The vendor hasn’t added security or compliance details yet.
GroundTruth location-based marketing platform for driving in-store visits.
Pricing
Usage-based
Founded
2009
Team size
201-500 employees
Headquarters
New York, NY
Preview from groundtruth.com
At a glance
Best for
Marketing Teams
Pricing model
Usage-based
About xAd
GroundTruth (formerly xAd) is a location-based, omnichannel advertising platform that uses real-world consumer location and behavior data to drive in-store visits, awareness, and sales. Its Ads Manager is a self-serve DSP built on MRC-accredited location data, supporting display, video, native, and audience targeting across screens. It serves brands, agencies, and local/regional advertisers focused on measurable foot-traffic and performance outcomes.
Procurement & Fit
Structured facts from the vendor to help your security, finance, and procurement reviews move faster.
Pricing
Commercial model
Pricing model: Usage-based
Free trial: No
Free plan: No
Contract minimum: Not specified
Procurement
Purchasing & legal
The vendor hasn’t added purchasing & legal details yet.
Fit
Best-fit company size
Company-size fit has not been specified yet.
Buyer Fit & Positioning
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Alternatives, Migration & Buyer Objections
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xAd
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