Matomo vs Mixpanel
MatomoBusiness Intelligence (BI)
MixpanelProduct Analytics
Matomo Business Intelligence (BI) Ethical analytics platform. | Mixpanel Product Analytics Powerful product analytics. | |
|---|---|---|
| Overview | ||
| Category | Business Intelligence (BI) | Product Analytics |
| What it is | Matomo is an open-source web analytics platform that provides complete data ownership, privacy compliance, and detailed analytics as a self-hosted or cloud alternative to Google Analytics. | Mixpanel provides product analytics for tracking user behavior, measuring engagement, and optimizing digital product experiences. |
| Pricing | ||
| Published price | See Matomo's website for pricing. Plans scale by team size and usage. | Free: Up to 20M events Growth: $20/month Enterprise: Custom pricing |
| Pricing model | Tiered plans | Usage-based |
| Free options | Free plan · Free trial | Free plan · Free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2007 | 2009 |
| Team size | 51-200 employees | 501-1000 employees |
| Headquarters | Wellington, New Zealand | San Francisco, California |
| Featured clients | United Nations, European Commission, NASA | Uber, DocuSign, Yelp |