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Matomo is an open-source web analytics platform that provides complete data ownership, privacy compliance, and detailed analytics as a self-hosted or cloud alternative to Google Analytics.

Pricing

Pricing unavailable

Founded

2007

Team size

51-200 employees

Headquarters

Wellington, New Zealand

At a glance

Best for

Startup (1-50), Small business (51-200), Mid-market (201-1,000), Enterprise (1,000+)

Pricing model

Tiered plans

Try before you buy

Integrates with

WordPressGoogle Tag ManagerGoogle Analytics Data ImporterWooCommerceMicrosoft Teams+2

About Matomo

Matomo is an open-source web analytics platform that provides complete data ownership, privacy compliance, and detailed analytics as a self-hosted or cloud alternative to Google Analytics.

Matomo provides a modern platform for analytics data with strong integrations and thoughtful design that teams trust for their daily workflows.

Founded in 2007 in Wellington, New Zealand, Matomo serves a diverse customer base across technology and professional services.

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Buyer Fit & Positioning

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Tiered plans

Free trial: Yes

Free plan: Yes

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Startup (1-50)Small business (51-200)Mid-market (201-1,000)Enterprise (1,000+)

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections