Alternatives to Pardot

10 alternatives

1Marketing AutomationSelect Pardot for evaluation
Pardot
Marketing Automation
Salesforce B2B marketing automation solution providing lead scoring, nurturing, ROI reporting, and tight CRM integration for enterprise sales teams.
Tiered plansLead GenerationCustomer Engagement Automation
Price$1,250+ / month
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2Marketing AutomationSelect Marketo for evaluation
Marketo
Marketing Automation
Enterprise marketing automation platform from Adobe offering lead management, email campaigns, revenue attribution, and account-based marketing at scale.
Lead GenerationCustomer Engagement Automation
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3Marketing AutomationSelect SALESmanago for evaluation
SALESmanago
Marketing Automation
AI-driven customer engagement platform for e-commerce, providing marketing automation, CDP, and personalization in one solution.
Customer data platform with unified customer profilesAI powered agentic campaign creation and optimizationBehavioral trigger based automation
Price$417.77+ / month
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4Marketing AutomationSelect Mautic for evaluation
Mautic
Marketing Automation
Open-source marketing automation platform offering campaign management, lead scoring, email marketing, and social monitoring with full self-hosting capability.
Free planFree trialGDPRCCPACampaign Performance AnalyticsContact Management
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5Marketing AutomationSelect Mindbox for evaluation
Mindbox
Marketing Automation
Russian customer engagement and marketing automation platform for retail and consumer brands.
Customer data platform and segmentationLoyalty and rewards program managementWebsite personalization
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6Marketing AutomationSelect Encharge for evaluation
Encharge
Marketing Automation Platforms
Marketing automation platform for SaaS startups, connecting user behavior data from your product to trigger targeted email flows and lead scoring.
Free trialTiered plansEmail MarketingMarketing Automation
Price$79+ / month
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7Marketing AutomationSelect Wishpond for evaluation
Wishpond
Marketing Automation
Marketing platform combining landing pages, pop-ups, contests, email automation, and lead management for small and mid-size business campaigns.
Free trialSMS MarketingA/B Testing
Price$49+ / month
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8Marketing AutomationSelect Net-Results for evaluation
Net-Results
Marketing Automation Platforms
B2B marketing automation platform focused on usability with lead scoring, drip campaigns, landing pages, and real-time alerts for sales teams.
Visual audience segmentationData governance and compliance controls
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9Marketing AutomationSelect Dotdigital for evaluation
Dotdigital
Marketing Automation
Cross-channel marketing automation platform for ecommerce and B2B brands with email, SMS, push, social, and live chat campaign orchestration.
Cross channel campaign orchestrationCustomer data unificationAI powered audience segmentation
Price$250+ / month
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10Marketing AutomationSelect Act-On for evaluation
Act-On
Marketing Automation Platforms
Marketing automation platform for mid-market businesses providing email campaigns, lead scoring, landing pages, and adaptive journeys with CRM integration.
Customer journey orchestration with drag and drop automation builderAdvanced segmentation and dynamic content personalizationEmail deliverability optimization with true open bot detection
Price$900+ / month
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