LiquidM vs Tatari
LiquidMConnected TV Advertising
CustomPublished price
TatariCampaign Performance Analytics
Usage-basedPublished price
LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | Tatari Campaign Performance Analytics TV advertising planning and measurement. | |
|---|---|---|
| Overview | ||
| Category | Connected TV Advertising | Campaign Performance Analytics |
| What it is | Programmatic advertising platform with DSP and creative management for mobile and connected TV. | Tatari is a convergent TV advertising platform for planning, buying, optimizing, and measuring campaigns across connected TV and traditional linear TV. |
| Pricing | ||
| Published price | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… | Usage-based Spend-based (media buying); no fixed subscription. Self-serve CTV retargeting can launch from ~$350/week in media spend; managed media-buying/client-success service available for… |
| Pricing model | Custom quote | Usage-based |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2010 | 2016 |
| Team size | 51-200 employees | 51-200 employees |
| Headquarters | Berlin, Germany | San Francisco, California |