Lightspeed DMS vs ProMax
Lightspeed DMSAuto Dealer Software
DMS for powersports, marine, RV, and outdoor power equipment dealers offering sales, service, parts, accounting, and CRM workflows.
From $450 / moPublished priceNo reviewsRating1989Founded
ProMaxAuto Dealer Software
Automotive CRM and desking solution for dealerships with credit bureau access, deal structuring, and compliance tools.
CustomPublished priceNo reviewsRating1994Founded
Lightspeed DMS Auto Dealer Software Run Smoother, Move Faster, Serve Better | ProMax Auto Dealer Software One Login. One Experience. Always Compliant. Always Profitable. | |
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| Overview | ||
| Category | Auto Dealer Software | Auto Dealer Software |
| What it is | DMS for powersports, marine, RV, and outdoor power equipment dealers offering sales, service, parts, accounting, and CRM workflows. | Automotive CRM and desking solution for dealerships with credit bureau access, deal structuring, and compliance tools. |
| Pricing | ||
| Published price | From $450 / mo Lightspeed DMS pricing is modular and quote-based, reported to range from about $450/mo for a core DMS to $3,000+/mo for a fully integrated system with CRM, multi-store accounting… | Custom No public pricing; quoted by dealership type. Third-party estimates: ~$800-$1,200/mo for independent dealers, ~$1,500-$2,000/mo for franchise dealers, custom for enterprise groups. |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan, No free trial | No free plan, No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 1989 | 1994 |
| Team size | 201-500 employees | 51-200 employees |
| Headquarters | Beaverton, OR | Davenport, IA |