Gimbal vs xAd
GimbalGeofencing Marketing
CustomPublished price
xAdGeofencing Marketing
CustomPublished price
Gimbal Geofencing Marketing The First Agent-Native Composable Advertising Platform | xAd Geofencing Marketing Launch performance ads across every channel and reach your audience where they are. | |
|---|---|---|
| Overview | ||
| Category | Geofencing Marketing | Geofencing Marketing |
| What it is | Infillion-owned location and mobile marketing platform with beacon technology. | GroundTruth location-based marketing platform for driving in-store visits. |
| Pricing | ||
| Published price | Custom Now operated as Gimbal by Infillion. Enterprise location/geofencing platform and SDK sold via quote; no public list price for the platform on vendor, marketplace, or contract sour… | Custom xAd rebranded to GroundTruth in 2017 and operates as GroundTruth (the catalog already points to groundtruth.com). Ads are impression/CPM-based with no fixed published rate card an… |
| Pricing model | Custom quote | Usage-based |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2006 | 2009 |
| Team size | 51-200 employees | 201-500 employees |
| Headquarters | San Diego, CA | New York, NY |