Fullpath vs mParticle
FullpathCustomer Data Platforms
Custom quotePublished price
mParticleCustomer Data Platforms
CustomPublished price
Fullpath Customer Data Platforms The AI Ecosystem for Car Dealerships | mParticle Customer Data Platforms The intelligent customer data platform. | |
|---|---|---|
| Overview | ||
| Category | Customer Data Platforms | Customer Data Platforms |
| What it is | Automotive customer data and experience platform for dealerships formerly AutoLeadStar with AI marketing. | mParticle is an enterprise customer data platform that collects, unifies, and activates customer data across channels for personalized experiences. |
| Pricing | ||
| Published price | Custom quote Fullpath does not publish software prices. Its dealership AI and customer data products are sold through demo/contact-sales workflows, with pricing expected to vary by dealership… | Custom mParticle (by Rokt) has no public rate card. Pricing is consumption-based with an upfront contractual volume commitment (larger pre-purchase = lower unit rate), quoted per client.… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | Free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2013 | 2013 |
| Team size | 51-200 employees | 201-500 employees |
| Headquarters | New York, NY, USA | New York, New York |
| Featured clients | Not available | Airbnb, NBCUniversal, Overstock |