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Extend Protection vs Tracer

Extend Protection logo
Extend ProtectionPost-Purchase Experience
FreePublished price
Tracer logo
TracerBrand Protection
Usage-basedPublished price
Extend Protection logo
Extend Protection
Post-Purchase Experience

Smarter commerce. Happier customers.

Tracer logo
Tracer
Brand Protection

AI brand protection technology.

Overview
CategoryPost-Purchase ExperienceBrand Protection
What it isModern product protection for ecommerce merchants.Tracer provides AI-driven brand protection technology that helps companies detect and remove counterfeit products, unauthorized use, and IP infringement across digital channels.
Pricing
Published priceFree
Free for merchants to integrate and sell; Extend earns via revenue share on protection/shipping plan sales rather than charging merchants a subscription. No platform fee to onboar…
Usage-based
Tracer uses an outcome/consumption pricing model: an annual fee based on the volume of infringements detected and enforcements executed, with all technology and support included.…
Pricing modelFreeCustom quote
Free optionsFree plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20182013
Team size201-500 employees51-200 employees
HeadquartersSan Francisco, CANew York, New York
Featured clientsNot availableDisney, Hugo Boss, Gucci

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