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Security & compliance
The vendor hasn’t added security or compliance details yet.
Tracer provides AI-driven brand protection technology that helps companies detect and remove counterfeit products, unauthorized use, and IP infringement across digital channels.
Pricing
Usage-based
Founded
2013
Team size
51-200 employees
Headquarters
New York, New York
Product Preview
Preview from tracer.ai
About Tracer
Tracer delivers AI-powered brand protection software that monitors and enforces intellectual property rights across online marketplaces, websites, social media platforms, and advertising networks. The platform combines computer vision and natural language processing for detection.
Key features include image recognition for counterfeit detection, automated enforcement workflows, domain monitoring, seller intelligence, and real-time alerting. The platform covers major global marketplaces and social platforms.
Tracer serves brand owners in fashion, luxury goods, consumer electronics, and entertainment that need to protect revenue from counterfeiting and brand impersonation at scale.
Buyer Fit & Positioning
Procurement & Fit
Structured facts from the vendor to help your security, finance, and procurement reviews move faster.
Pricing
Commercial model
Pricing model: Custom quote
Free trial: No
Free plan: No
Contract minimum: Not specified
Procurement
Purchasing & legal
The vendor hasn’t added purchasing & legal details yet.
Fit
Best-fit company size
Company-size fit has not been specified yet.
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Alternatives, Migration & Buyer Objections
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Tracer
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