Customer.io vs Zapier
Customer.ioCustomer Journey Orchestration
ZapierWorkflow Automation
Customer.io Customer Journey Orchestration Messaging that drives engagement. | Zapier Workflow Automation Automate without limits | |
|---|---|---|
| Overview | ||
| Category | Customer Journey Orchestration | Workflow Automation |
| What it is | Customer.io is a customer engagement platform that enables marketing and product teams to send targeted, behavior-driven emails, push notifications, SMS, and in-app messages using real-time customer data. | Zapier is a no-code automation platform that connects over 7,000 apps to automate workflows with triggers, actions, and conditional logic. |
| Pricing | ||
| Published price | Essentials: $100/month - Up to 5,000 profiles, email + push Premium: Starting at $1,000/month - Advanced features, premium support Enterprise: Custom - Dedicated support, SLA, com… | Free: $0 - 100 tasks/month, 5 Zaps, single-step Professional: $29.99/month (annual) - 750 tasks/month, multi-step Zaps Team: $103.50/month (annual) - Shared workspace, unlimited u… |
| Pricing model | Tiered plans | Not available |
| Free options | No free plan · Free trial | Not available |
| Deal on Cubbie | 1 year free Live now | None right now |
| Company | ||
| Founded | 2012 | 2011 |
| Team size | 201-500 employees | 501-1,000 employees |
| Headquarters | Portland, Oregon | San Francisco, California |
| Featured clients | Notion, Buffer, Segment | Spotify, Adobe, Fox, Warner Bros |