Customer.io vs Iterable
Customer.ioCustomer Journey Orchestration
IterableMarketing Automation
CustomPublished price
Customer.io Customer Journey Orchestration Messaging that drives engagement. | Iterable Marketing Automation Activate customers at every touchpoint. | |
|---|---|---|
| Overview | ||
| Category | Customer Journey Orchestration | Marketing Automation |
| What it is | Customer.io is a customer engagement platform that enables marketing and product teams to send targeted, behavior-driven emails, push notifications, SMS, and in-app messages using real-time customer data. | Iterable is a cross-channel marketing platform that enables brands to create and optimize personalized customer journeys across email, SMS, push, in-app, web push, and direct mail. |
| Pricing | ||
| Published price | Essentials: $100/month - Up to 5,000 profiles, email + push Premium: Starting at $1,000/month - Advanced features, premium support Enterprise: Custom - Dedicated support, SLA, com… | Custom No public list price; Iterable is quote-only across its Growth, Premier, and Enterprise tiers, priced on active-profile/MAU volume plus messaging usage, channels, and implementati… |
| Pricing model | Tiered plans | Custom quote |
| Free options | No free plan · Free trial | No free plan · No free trial |
| Deal on Cubbie | 1 year free Live now | None right now |
| Company | ||
| Founded | 2012 | 2013 |
| Team size | 201-500 employees | 501-1,000 employees |
| Headquarters | Portland, Oregon | San Francisco, California |
| Featured clients | Notion, Buffer, Segment | DoorDash, Priceline, Calm |