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Clyde vs Tracer

Clyde logo
ClydePost-Purchase Experience
Tracer logo
TracerBrand Protection
Usage-basedPublished price
Clyde logo
Clyde
Post-Purchase Experience

Drive lifetime value and revenue with ownership enrichment

Tracer logo
Tracer
Brand Protection

AI brand protection technology.

Overview
CategoryPost-Purchase ExperienceBrand Protection
What it isProduct protection and warranty platform acquired by Cover Genius for e-commerce retailers to offer warranties at checkout.Tracer provides AI-driven brand protection technology that helps companies detect and remove counterfeit products, unauthorized use, and IP infringement across digital channels.
Pricing
Published priceSold to retailers/brands via custom contracts, typically on a revenue-share/commission model against protection-plan sales rather than a published subscription. Acquired by Cover…Usage-based
Tracer uses an outcome/consumption pricing model: an annual fee based on the volume of infringements detected and enforcements executed, with all technology and support included.…
Pricing modelNot availableCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20172013
Team size51-200 employees51-200 employees
HeadquartersNew York, NYNew York, New York
Featured clientsNot availableDisney, Hugo Boss, Gucci

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