Brandwatch vs Latana
BrandwatchBrand Intelligence
LatanaBrand Tracking Software
From €7,900 / yrPublished price
Brandwatch Brand Intelligence Understand and engage your consumers. | Latana Brand Tracking Software Speak to real consumers, get reliable data and gain insights that matter. | |
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| Overview | ||
| Category | Brand Intelligence | Brand Tracking Software |
| What it is | Brandwatch is a social intelligence and consumer insights platform providing social listening, analytics, content management, and influencer marketing. | AI-powered brand tracking platform for measuring awareness, consideration, and perception. |
| Pricing | ||
| Published price | Brandwatch (Cision) does not publish list pricing; its Consumer Intelligence and Social Media Management suites are annual, custom-quoted by query volume, data access, seats, and… | From €7,900 / yr Vendor pricing page: Essential from €7,900 per market per year (tracks 4 brands, 2 segments, monthly updates, up to 25k interviews/brand/market), Pro from €18,900 per market per y… |
| Pricing model | Custom quote | Tiered plans |
| Free options | No free plan · Free trial | No free plan · Free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2007 | 2014 |
| Team size | 1,001-5,000 employees | 51-200 employees |
| Headquarters | Brighton, United Kingdom | Berlin, Germany |
| Featured clients | Unilever, Toyota, GSK | Not available |