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Security & compliance
The vendor hasn’t added security or compliance details yet.
AI-powered brand tracking platform for measuring awareness, consideration, and perception.
Pricing
From €7,900 / yr
Founded
2014
Team size
51-200 employees
Headquarters
Berlin, Germany
At a glance
Pricing model
Tiered plans
Try before you buy
Free trial
About Latana
Latana is a brand-tracking and brand-analytics platform that measures brand awareness, perception, and funnel metrics using AI-driven survey methodology (multilevel regression with poststratification) for more accurate audience-level insights. It runs continuous monthly tracking across 150+ markets and custom audience segments. It is aimed at marketing and brand teams that want reliable brand-health data.
Procurement & Fit
Structured facts from the vendor to help your security, finance, and procurement reviews move faster.
Pricing
Commercial model
Pricing model: Tiered plans
Free trial: Yes
Free plan: No
Contract minimum: Not specified
Procurement
Purchasing & legal
The vendor hasn’t added purchasing & legal details yet.
Fit
Best-fit company size
Company-size fit has not been specified yet.
Buyer Fit & Positioning
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Alternatives, Migration & Buyer Objections
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Latana
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