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BlueConic vs Lattice Engines

BlueConic logo
BlueConicCustomer Data Platforms
CustomPublished price
Lattice Engines logo
Lattice EnginesPredictive Lead Scoring
CustomPublished price
BlueConic logo
BlueConic
Customer Data Platforms

Pure-play customer data platform.

Lattice Engines logo
Lattice Engines
Predictive Lead Scoring

Predictive analytics platform for B2B that scores leads using AI models trained on historical win data.

Overview
CategoryCustomer Data PlatformsPredictive Lead Scoring
What it isBlueConic provides a pure-play CDP giving marketers direct access to unified customer data for activation across channels without IT dependency.Predictive analytics platform for B2B that scores leads using AI models trained on historical win data.
Pricing
Published priceCustom
No public pricing. BlueConic is sold via sales-negotiated annual contracts, typically scaled by number of profiles/records and modules. Contact sales for a quote or RFP.
Custom
No standalone public pricing. Lattice Engines was acquired by Dun & Bradstreet in 2019 (~$127M) and folded into D&B's data/CDP and Rev.Up ABX offerings; sold under Dun & Bradstree…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20102006
Team size201-500 employees51-200 employees
HeadquartersBoston, MassachusettsSan Mateo, CA
Featured clientsHeineken, ING, VF CorporationNot available

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