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Basis Technologies vs Xandr

Basis Technologies logo
Basis TechnologiesProgrammatic Advertising
CustomPublished price
Xandr logo
XandrProgrammatic Advertising
CustomPublished price
Basis Technologies logo
Basis Technologies
Programmatic Advertising

All-in-one programmatic media platform.

Xandr logo
Xandr
Programmatic Advertising

Microsoft advertising marketplace and DSP.

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isBasis Technologies is an all-in-one programmatic platform combining DSP capabilities with planning, workflow automation, and reporting to simplify complex media operations.Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access.
Pricing
Published priceCustom
Basis (formerly Basis Technologies / Centro; basis.net redirects to basis.com) is an omnichannel advertising automation platform and DSP (programmatic, search, social, CTV). No pu…
Custom
The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20012018
Team size501-1000 employees1001-5000 employees
HeadquartersChicago, IllinoisNew York, New York

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