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Basis Technologies vs LiquidM

Basis Technologies logo
Basis TechnologiesProgrammatic Advertising
CustomPublished price
LiquidM logo
LiquidMConnected TV Advertising
CustomPublished price
Basis Technologies logo
Basis Technologies
Programmatic Advertising

All-in-one programmatic media platform.

LiquidM logo
LiquidM
Connected TV Advertising

The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes

Overview
CategoryProgrammatic AdvertisingConnected TV Advertising
What it isBasis Technologies is an all-in-one programmatic platform combining DSP capabilities with planning, workflow automation, and reporting to simplify complex media operations.Programmatic advertising platform with DSP and creative management for mobile and connected TV.
Pricing
Published priceCustom
Basis (formerly Basis Technologies / Centro; basis.net redirects to basis.com) is an omnichannel advertising automation platform and DSP (programmatic, search, social, CTV). No pu…
Custom
Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20012010
Team size501-1000 employees51-200 employees
HeadquartersChicago, IllinoisBerlin, Germany

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