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Base vs ProMax

Base logo
BaseCRM
From $19 / seat / moPublished price
ProMax logo
ProMaxAuto Dealer Software
CustomPublished price
Base logo
Base
CRM

Sell smarter, not harder

ProMax logo
ProMax
Auto Dealer Software

One Login. One Experience. Always Compliant. Always Profitable.

Overview
CategoryCRMAuto Dealer Software
What it isCustomer marketing platform orchestrating customer journeys for advocacy, references, and case studies.Automotive CRM and desking solution for dealerships with credit bureau access, deal structuring, and compliance tools.
Pricing
Published priceFrom $19 / seat / mo
REBRANDED: Base CRM is now Zendesk Sell; getbase.com redirects to Zendesk. Per-seat, billed annually: Team $19/seat/mo, Growth $55/seat/mo, Professional $115/seat/mo. Monthly bill…
Custom
No public pricing; quoted by dealership type. Third-party estimates: ~$800-$1,200/mo for independent dealers, ~$1,500-$2,000/mo for franchise dealers, custom for enterprise groups.
Pricing modelTiered plansCustom quote
Free optionsNo free plan · Free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20201994
Team size11-50 employees51-200 employees
HeadquartersNew York, NYDavenport, IA

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