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AppLovin vs Unity

AppLovin logo
AppLovinProgrammatic Advertising
Usage-basedPublished price
Unity logo
UnityGame Development Platforms
From $2,310 / seat / yrPublished price
AppLovin logo
AppLovin
Programmatic Advertising

Advertising solutions built for growth

Unity logo
Unity
Game Development Platforms

Develop, deploy, and grow with Unity, the world's leading 3D game engine.

Overview
CategoryProgrammatic AdvertisingGame Development Platforms
What it isMobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services.Real-time 3D platform used by game studios, automotive, and enterprise for interactive experiences and digital twins.
Pricing
Published priceUsage-based
AppLovin's MAX mediation is free for publishers, monetized via a revenue share on served ads rather than a platform fee. AppDiscovery/AXON advertising is performance-priced (pay p…
From $2,310 / seat / yr
Personal is free (revenue eligibility limits). Lowest paid tier is Unity Pro at $2,310 / seat / yr ($210 / seat / mo) after a 5% increase effective Jan 12, 2026. Enterprise and In…
Pricing modelUsage-basedTiered plans
Free optionsFree plan · No free trialFree plan · Free trial
Deal on CubbieNone right nowNone right now
Company
Founded20122004
Team size1001-5000 employees5001-10000 employees
HeadquartersPalo Alto, CASan Francisco, CA

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