AppLovin vs Simpli.fi
AppLovinProgrammatic Advertising
Usage-basedPublished price
Simpli.fiProgrammatic Advertising
CustomPublished price
AppLovin Programmatic Advertising Advertising solutions built for growth | Simpli.fi Programmatic Advertising Connect digital intent with real-world movement | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Mobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services. | Programmatic advertising platform specializing in localized CTV and OTT advertising with unstructured data targeting for agencies and media companies. |
| Pricing | ||
| Published price | Usage-based AppLovin's MAX mediation is free for publishers, monetized via a revenue share on served ads rather than a platform fee. AppDiscovery/AXON advertising is performance-priced (pay p… | Custom No public list price. Simpli.fi (Advantage platform) is quoted per campaign and charges platform and data fees as a percentage of total media spend on a transparent, non-arbitrage… |
| Pricing model | Usage-based | Custom quote |
| Free options | Free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2012 | 2010 |
| Team size | 1001-5000 employees | 201-500 employees |
| Headquarters | Palo Alto, CA | Fort Worth, TX |