AppLovin vs OneTag
AppLovinProgrammatic Advertising
Usage-basedPublished price
OneTagProgrammatic Advertising
CustomPublished price
AppLovin Programmatic Advertising Advertising solutions built for growth | OneTag Programmatic Advertising Powering the future of programmatic advertising—real-time AI that optimizes programmatic inventory to deliver measurable business growth at scale. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Mobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services. | Programmatic supply platform optimizing bid paths for premium publishers and DSPs. |
| Pricing | ||
| Published price | Usage-based AppLovin's MAX mediation is free for publishers, monetized via a revenue share on served ads rather than a platform fee. AppDiscovery/AXON advertising is performance-priced (pay p… | Custom No public pricing. Onetag is a programmatic ad-tech platform monetized through media/curation deals (CPM and revenue-share economics that vary by traffic, geo and inventory); no p… |
| Pricing model | Usage-based | Custom quote |
| Free options | Free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2012 | 2014 |
| Team size | 1001-5000 employees | 51-200 employees |
| Headquarters | Palo Alto, CA | London, UK |