AppLovin vs MicroAd
AppLovinProgrammatic Advertising
Usage-basedPublished price
MicroAdProgrammatic Advertising
CustomPublished price
AppLovin Programmatic Advertising Advertising solutions built for growth | MicroAd Programmatic Advertising Redesigning the Future Life | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Mobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services. | Japanese digital advertising platform with DSP, DMP, and data-driven marketing tools. |
| Pricing | ||
| Published price | Usage-based AppLovin's MAX mediation is free for publishers, monetized via a revenue share on served ads rather than a platform fee. AppDiscovery/AXON advertising is performance-priced (pay p… | Custom No public pricing. MicroAd sells advertising-technology platforms (UNIVERSE Ads DSP, MicroAd COMPASS SSP) to advertisers and publishers; spend is media-budget/programmatic based a… |
| Pricing model | Usage-based | Custom quote |
| Free options | Free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2012 | 2007 |
| Team size | 1001-5000 employees | 501-1000 employees |
| Headquarters | Palo Alto, CA | Tokyo, Japan |